When it comes to insurance and security, everyone knows it is a burden. The cost and time involved can be ridiculous, putting people off necessary research and the potential to save a lot of money. But when it comes to comparison sites, the issue is not time but a question of knowing which to trust.
There are certain insurance companies that advertise as not being on comparison sites, and there is the possibility that a fair amount of comparison sites themselves are not exactly unbiased. This can make it difficult to choose your insurance company without a long time spent doing research.
Take direct line and aviva vs comparison sites for example. Although they advertise attractive insurance and home security deals, not being on comparison sites makes it harder for the consumer to make an informed decision. In searching for insurance, Direct Line and Aviva vs comparison sites may actually be a moot argument.
In order to assess whether a Direct Line or Aviva package is a good deal, in all likelihood there is a need or want to visit a comparison site. If that is indeed the best route there is a strong possibility that there is an excellent deal on the comparison site and the need to visit the other sites no longer exists.
It sounds like a clever advertising ploy to claim that your prices are not on comparison websites but that may well be off putting to those potential customers who require affirmation that they will indeed get the best value they can for their insurance.

Home Security is important: Find a complete guide to making your home or office secure. Including insurance services.
